The history of the Asics brand
Asics is a Japanese company founded in 1949 by Kihachiro Onitsuka in Kobe, Japan. The company was originally called Onitsuka Co., Ltd., and its first product was basketball sneakers. In 1977, the company was renamed Asics, which stands for the Latin phrase “Anima Sana In Corpore Sano,” meaning “A healthy mind in a healthy body.” This slogan became the basis of the brand’s philosophy, which is aimed at supporting an active and healthy lifestyle.
Asics quickly gained worldwide popularity thanks to the high quality and innovative technologies of its footwear and clothing. The brand places a special emphasis on the production of sports shoes for running and training, developing models that take into account the latest advances in biomechanics and ergonomics.
Asics brand products
The Asics product range covers a wide spectrum of sports and everyday goods:
- Running shoes: Asics is renowned for its running shoes, such as the Gel-Nimbus, Gel-Kayano, and Gel-Cumulus series, which are known for their cushioning, stability, and support.
- Shoes for other sports: Includes models for tennis, volleyball, basketball, and even wrestling. For example, Asics Court tennis shoes are very popular with professionals and amateurs alike.
- Clothing: The Asics clothing range includes sports T-shirts, shorts, leggings, jackets, and sweatshirts. This clothing is designed for training, running, fitness, and other active sports. The clothing is created using technologies that ensure comfort and ventilation.
- Accessories: Asics also manufactures backpacks, socks, sports bags, and equipment for athletes, making the brand a comprehensive solution for all sporting needs.
Where and how to buy Asics products
Asics products can be purchased at brand stores, sports and fashion online platforms, and retail stores worldwide. In Korea, Asics products can be purchased through the brand’s official Korean website: www.asics.com/kr.
In addition, Asics is actively represented on international marketplaces such as Amazon, Zalando, and many others. Stores specializing in sportswear and footwear also often offer Asics products.
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